Duration: 19 Minutes
Get 1.9 CPE Credits with this course
Self-Paced & 100% Online
Paid Advertising and Retargeting
Paid Advertising and Retargeting is a specialized course designed to help real estate professionals maximize their marketing efforts through targeted paid advertising campaigns. Participants will learn how to create and optimize paid ad campaigns across various platforms, implement retargeting strategies to re-engage potential clients, and achieve measurable results in driving leads and conversions.
Level: Advanced
Our team will work with you to create a customized learning plan that aligns with your team's objectives. This may include tailored content, group activities, or specific focus areas based on your team's needs.
What You'll Learn
Your Instructor
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Overview
Paid Advertising and Retargeting is a specialized course designed to help real estate professionals maximize their marketing efforts through targeted paid advertising campaigns. Participants will learn how to create and optimize paid ad campaigns across various platforms, implement retargeting strategies to re-engage potential clients, and achieve measurable results in driving leads and conversions.Paid Advertising and Retargeting equips real estate professionals with the knowledge and skills needed to leverage paid advertising channels effectively and drive tangible results in their marketing efforts. By mastering paid advertising strategies, retargeting techniques, and conversion optimization tactics, participants can enhance their online visibility, attract qualified leads, and accelerate business growth in the competitive real estate industry.
Strategic Approach
Learn the systematic methods and strategies for identifying distressed properties, negotiating favorable deals, and maximizing profits in the market.
What You'll Learn?
Paid Advertising Strategies
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Learn how to set up and manage paid ad campaigns effectively, define target audiences, select relevant ad formats, and allocate budgets for maximum impact. Understand the importance of ad copywriting, creative design, and ad targeting options to attract qualified leads and drive conversions.
Conversion Optimization Tactics
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Learn how to design high-converting landing pages, optimize ad creatives and calls-to-action (CTAs), and streamline the user journey to encourage desired actions, such as inquiries, bookings, or appointments. Explore A/B testing methodologies, split testing tools, and data analysis techniques to identify areas for improvement and optimize campaign performance over time.
Retargeting and Remarketing Techniques
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Learn how to set up retargeting pixels, track user behavior, and create custom audience segments for retargeting campaigns. Explore retargeting ad formats, messaging tactics, and frequency capping strategies to deliver personalized experiences and drive repeat engagement.
Performance Tracking and Analytics
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Gain proficiency in tracking and analyzing the performance of paid advertising campaigns to measure ROI and make data-driven decisions. Learn how to set up conversion tracking, monitor key performance indicators (KPIs), and generate custom reports to evaluate campaign effectiveness and identify opportunities for optimization.
Your instructor:
Ana Gambini
Real Estate Expert & Instructor
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Ana Gambini is a seasoned professional with a diverse background in the real estate industry. Originally from Italy, Ana began her career as a real estate agent in Milan, where she quickly established herself as a trusted advisor known for her integrity, expertise, and exceptional client service.
